It’s easy to blame algorithm changes or even your growth agency for getting fewer likes, fewer comments, fewer impressions and fewer followers, but the algorithm isn’t the main factor that drives engagement and attracts new followers. The simple way to get more engagement on your posts? Create more engaging content that speaks to your current audience. However, the process for identifying the content strategies to follow is more or less the same.

*Understand your audience profile
*Research your content
*Find a content perspective
*Test, test, test

All of this to say, there are a few important questions to keep in mind when your main goal is to post engaging content to Instagram.

*Are you posting what your followers want to see?
*Are you posting at optimal times?
*Are you participating enough?
*Do you post clear call to actions?

At a broad level, increasing your Instagram follower engagement is a matter of trial and error. What works for one user or follower profile may not necessarily work for another.

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